Case Study: Go To Market Execution

Client: Nimkish

Industry: Food & Beverage

Scope

Go To Market Execution, Retailer & Merchant appointment , Modern chain activation,
sales distribution service
Expansion across 4 states – Delhi NCR, Punjab, Bangalore and Pune
Appointment of right sales team

Problem

Nimkish is a dry spice food industry. Owner of this company have no selling experience in food Industry. However, the company encountered significant challenges in scaling its sales and expanding into other cities. They were in need of sales growth, even within
the local market, Nimkish faced hurdles in driving consistent sales growth.

Role of Wansa

To address these challenges, Wansa leveraged its extensive experience in sales and market
expansion, delivering the following solutions:

Resolving Sales Challenges: Wansa conducted an in-depth analysis of Nimkish’s local
market dynamics and implemented a tailored sales strategy. This resulted in a dramatic increase in sales, with quantities rising from 100 units to 20,000 units within six months period. Activated 8 big distributors along with 26 retail outlets.
Strategic Product Pricing: Wansa helped Nimkish develop a market-acceptable pricing structure. By understanding consumer behavior and competitor pricing, Wansa created a pricing strategy that optimized both customer acquisition and profit margins.
National Expansion: Within six months, Wansa successfully expanded Nimkish’s presence beyond its local market, establishing the brand in major cities including Delhi, Gurgaon, Punjab, Pune, Bangalore, and Kolkata. This rapid national expansion allowed Nimkish to quickly establish a broader customer base.
Global Expansion: In addition to domestic growth, Wansa facilitated Nimkish’s entry into international markets, with a focus on South Africa. This move positioned Nimkish as a global player and opened the door to further international growth opportunities.

Outcome

Sales Growth: Sales increased from 100 units to 20,000 units within 6 months, city cover, retail chain signups, sales team appointment. Activated 8 big distributors along with 26 retail outlets.
National Presence: Nimkish successfully expanded its operations across six major Indian cities within six months.
International Expansion: Nimkish entered the global market with a presence in South Africa, setting the stage for continued global growth.